OUSD rewards: Open USD went live paying the platforms that circulate it, not the people who hold it — what that means for merchants
Open USD (OUSD) went live on September 30, 2026 on Ethereum, Solana, Base and Tempo, issued by Stripe's Bridge, with free 1:1 mint and redemption through Mastercard, Stripe and the Visa Stablecoin Platform (Coinbase from October 1) and $1B+ in launch liquidity from its five founding partners. Its economics are the story: nearly all reserve income goes to the companies that distribute it, weighted by the supply and activity they drive, plus equity over four to five years. US law bars issuers from paying holders yield for simply holding, so the value travels through platforms, and some of them pass part of it on as rewards. This analysis explains how OUSD rewards work, shows that the pattern is already inside checkout (Shopify's USDC credits and buyer cashback), and argues that stablecoin float is turning into a marketing budget aimed at steering which token a merchant takes and where the balance sits. It closes with five questions to ask before accepting a stablecoin rewards offer, what changes for stores, exporters, counters and API sellers, and the non-custodial alternative: payments that settle straight into a wallet the merchant controls.